Promote your Website with SEO

If you are a business owner, you will have heard time and time again that a company website is one of the most important things in the world to a modern business.

Whilst it is true that more and more people are turning to the internet to find their information, do their shopping or gain inspiration, your website will only be effective if people are able to find it, and find it quickly.

If you want your website to be seen by your target audience, you will need to invest in search engine optimization (SEO) to ensure that you always come out on top. Whenever anyone searches for a keyword or phrase in a search engine, such as Google, the search engine will always return its results in a specific order.

The chances are that the searcher will choose to click on one of the top 5 links, if not the very first link. If you want your company website to receive the attention it deserves, then you need to ensure that it makes it to the first page of the search engine results, and then climbs all the …

How to Find a Bad Web Design?

If you are not extremely good with computer applications then you may be wondering if you can create your own web design or not. If you are not super computer savvy then you may not know what makes a good web design good, and what makes a bad web design bad.

The basics to web design tell us the following things:

A good design is easy for the person that comes to it to find what they were looking to find when they arrived. Simple pages are more useful than complicated ones. A bad design will be filled with hard to access drop down menus that must be navigated before you can go on to the page you would like. Poorly designed pages have drop down menus that are not always apparent to the visitor. A good page layout will be interesting and colorful. Once again, the good pages will be simple and easy to look at. A bad page will be very busy and confusing. If there is too much on a page then the person that is viewing it will have a difficult time focusing on the important aspects of the page…

Hunkering down during bad economic times

The New Year celebrations are over and 2009 has officially started. All the economic news indicates that the current global recession will continue during 2009. People have been losing their jobs, homes and incomes since mid-2007.

Many large and small businesses are also closing their doors or are reducing their operation and their workforce. During difficult economic times, business owners are looking to:

Reducing Costs and Increasing Revenue

The first step in cost reduction strategies for many small businesses is cutting their marketing and advertising budgets. As long as people who run the business have a well-defined business model that deals with economic fluctuations and have a clear understanding of their customer needs and their competitors’ activities, this strategy seems to make sense.
Many business owners are waiting for better economic news to restart spending for their marketing and advertising. How long the economic crises will last is a question that nobody can answer clear…